Dabin Lim

INFO

Thug it Out

2025

→ Branding
→ Packaging

Thug It Out is a packaging project that explores strength, softness, and self-acceptance, promoting resilience and joy
for young adults through personal storytelling.

The project reflects the emotional changes of early adulthood, translating them into a playful yet honest visual language.

Deliverables: Card decks, NFC keychains (playlist and ranting website), Pin buttons, Tin case (outer packaging), Zine.

GrowGood

2025

→ Branding
→ Printmaking

GrowGood is a branding identity project for a nonprofit organization focused on expanding its audience and strengthening community engagement.

Starting with research, I defined the target audience and developed a strategy to increase visibility and awareness.

Deliverables: Business cards (customizable), Bus ads, Bus bench ads, Canopy tent, Flyers, Gardening gloves, Mail envelopes, Physical newsletter, T-shirts, Vehicle wrapping, Website, Wholesale container packaging.

BIBIM Festival

2025

→ Branding
→ Festival Identity

BIBIM is a festival identity inspired by Jeonju.
The project initially began with the intention of showing
a different side of Korea beyond Seoul.

Drawing from its architecture, food, and cultural details,
the design incorporates patterns inspired by traditional house doors and translates them into a contemporary visual system.

Deliverables: App, badge, billboards, posters, signage, table mat, ticket, t-shirt, to-go box.

DesignProcess.pdf

*bibim = mix

SA-II

2025

→ Branding
→ Packaging
→ Printmaking

SA-II is a perfume packaging project that begins with a place that is deeply meaningful to me: the airport. As someone who lives between, the airport represents a space of transition where I feel most “in between.”

This project explores that emotional state shared by international students, immigrants, and those with multicultural backgrounds. Rooted in my personal ritual of buying perfume
at the airport, SA-II is based on the idea that scent can capture and preserve memory. The brand transforms these in-between moments into something tangible, holding onto feelings that exist between two homes (seoul-la).

Deliverables: Perfume bottle, flight tag–inspired label, screen-printed secu bag, tags.

*sa-ii = between

Luckypon

2024

→ Branding
→ UI/UX

Luckypon is a gacha-inspired app that let people test luck daily. Users spin a capsule machine, collect toys, and track their daily fortunes in a built-in journal.

The design mixes playfulness with calm, using soft colors and simple shapes to make luck feel like a small daily ritual rather than a gamble.

Little Things

2024

→ Publication

Little Things is a personal narrative zine about collectible toys and the emotions tied to them. The work focuses on personal stories and attachments that I build through objects that bring comfort or nostalgia.

Trying to capture a gentle, consistent mood that connects each image, turning personal memories into quiet visual moments.

Dark Appetite

2024

→ Publication
→ Typography

Dark Appetite is a publication about food and crime, from cannibalism to last meals. I’ve always been interested in true crime and thought it would be interesting to find connections between these two subjects.

By using strong/bold typography and black white image treatment, and utilizing negative space to create something unsettling but visually intriguing.

Seoul Sekki

2023

→ Publication
→ Typography

Seoul Sekki is a pocket-sized guidebook that shares personal view as a Korean. It introduces brief explanation about seoul, korea, table manners, and fun facts for visitors who want to explore Korea with a different perspective.

The zine captures a 24-hour experience with differnet concepts of the city through humor, visuals, and everyday observations.

*se-kki = 3 meals