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Thug it Out

2026→ Brand Identity
→ Packaging

Thug It Out is a packaging project that explores strength, softness, and self-acceptance, promoting resilience and joy for young adults through personal storytelling. 

The project reflects the emotional changes of early adulthood, translating them into a playful yet honest visual language. 

Deliverables: Card decks, NFC keychains (playlist and ranting website), Pin buttons, Tin case (outer packaging), Zine.






SA-II

2026→ Brand Identity
→ Packaging
→ PrintmakingSA-II is a perfume packaging project that begins with a place that is deeply meaningful to me: the airport. As someone who lives in between two homes, the airport represents a space of transition where I feel most “in between.”

This project explores that emotional state shared by people who are living in two homes. Rooted in my personal ritual of buying perfume at the airport, SA-II is based on the idea that scent can capture and preserve memory. The brand transforms these in-between moments into something tangible, holding onto feelings that exist between two homes (seoul-la).

Deliverables: Perfume bottle, flight tag–inspired label, screen-printed secu bag, tags.*sa-ii = between




Jung

2026→ Brand Identity
→ Packaging
→ Typography Jung is a gift shop brand rooted in Korean culture and inspired by Korean concept of love - jeong (정), a unique form of affection, care, and emotional connection that grows through shared experiences and relationships.

The project started from a simple belief: we should share love more. Gift-giving is one way to express it. Jung encourages thoughtful exchanges that bring people closer together.

Deliverables: Cup, Coaster, Fabric wrap, Keycap clicker, Keychain, Magnet, Mail box, Mailer box, Notebook, Paper bag, Pen, Postcard, Signage, Sticker, Washi tape, Worry stone.





GrowGood

2025
→ Brand Identity
→ Typography
→ UI/UXGrowGood is a branding identity project for a nonprofit organization focused on expanding its audience and strengthening community engagement. 

Starting with research, I defined the target audience and developed a strategy to increase visibility and awareness. 

Deliverables: Business cards (customizable), Bus ads, Bus bench ads, Canopy tent, Flyers, Gardening gloves, Mail envelopes, Physical newsletter, T-shirts, Vehicle wrapping, Website, Wholesale container packaging.




BIBIM Festival

2025
→ Brand Identity
→ Typography
BIBIM is a festival identity inspired by Jeonju.
The project initially began with the intention of showing different side of Korea beyond Seoul. 

Drawing from its architecture, food, and cultural details, the design incorporates patterns inspired by traditional house doors and translates them into a contemporary visual system. 

Deliverables: App, badge, billboards, posters, signage, table mat, ticket, t-shirt, to-go box.

DesignProcess.pdf *bibim = mix




Luckypon

2024→ Brand Identity
→ UI/UXLuckypon is a gacha-inspired app that let people test luck daily. Users spin a capsule machine, collect toys, and track their daily fortunes in a built-in journal. 

The design mixes playfulness with calm, using soft colors and simple shapes to make luck feel like a small daily ritual rather than a gamble.




Little Things

2024→ Publication
Little Things is a personal narrative zine about collectible toys and the emotions tied to them. The work focuses on personal stories and attachments that I build through objects that bring comfort or nostalgia.

Trying to capture a gentle, consistent mood that connects each image, turning personal memories into quiet visual moments.




Dark Appetite

2024→ Publication
→ Typography
Dark Appetite is a publication about food and crime, from cannibalism to last meals. I’ve always been interested in true crime and thought it would be interesting to find connections between these two subjects. 

By using strong/bold typography and black white image treatment, and utilizing negative space to create something unsettling but visually intriguing.




Seoul Sekki

2023→ Publication
→ TypographySeoul Sekki is a pocket-sized guidebook that shares personal view as a Korean. It introduces brief explanation about seoul, korea, table manners, and fun facts for visitors who want to explore Korea with a different perspective.

The zine captures a 24-hour experience with differnet concepts of the city through humor, visuals, and everyday observations.*se-kki = 3 meals